News

What’s going on?  Here’s all the latest news on us, our products, innovations, people and culture.

30 March 2014



Exterion Media names Shaun Gregory Chief Executive Officer

Exterion Media today announced that it will appoint Shaun Gregory as Chief Executive Officer. Gregory is currently Managing Director of Advertising at Telefónica where he has been leading the transformation and growth of Telefónica’s Advertising businesses globally, developing pioneering marketing solutions in the dig...

20 January 2014



CBS Outdoor rebrands as Exterion Media

London, 20nd January 2014: CBS Outdoor International, a leading out-of-home advertising company, today announces the completion of its rebrand. From today, the company will solely be known as Exterion Media. This follows the acquisition of CBS Outdoor International in September by Platinum Equity, a leading private equ...

10 December 2013


CBS Outdoor International Announces Management Changes

CBS Outdoor International, a leading Out-of-Home advertising company, has announced that Antonio Alonso, President & CEO of CBS Outdoor International, has decided to leave the company. The departure follows the completion of the acquisition of CBS Outdoor International by Platinum Equity, a leading private equity f...

26 November 2013


CBS Outdoor International to rebrand as Exterion Media

CBS Outdoor International, a leading out-of-home advertising company is to rebrand as Exterion Media from 21st January 2014. The change follows the acquisition of CBS Outdoor International in September by Platinum Equity, a leading private equity firm specialized in mergers, acquisitions and operations. Antonio Alonso,...

1 October 2013


Platinum Equity completes acquisition of CBS Outdoor’s European business

London (October 1, 2013) – Platinum Equity and CBS Corporation (NYSE: CBS.A and CBS) announced today that an affiliate of Platinum Equity has acquired the assets of CBS Outdoor International (“CBSO International”), which is among the largest out-of-home media and billboard businesses in Europe. The transaction was firs...

16 July 2013


Platinum Equity makes irrevocable binding offer of $225 million for CBS Outdoor International

Los Angeles and New York (July 16, 2013) – Platinum Equity and CBS Corporation (NYSE: CBS.A and CBS) announced today that an affiliate of Platinum Equity has made an irrevocable binding offer to acquire the assets of CBS Outdoor International(“CBSO International”). The proposed transaction represents a total value of a...

1 November 2012


POSTAR reveals date for new era of measurement for out-of-home

The new, highly anticipated out-of-home audience data will be launched by POSTAR on 26th February 2013. The research will cover all outdoor environments and has been developed completely from scratch, with an investment of £19 million over six years by the industry. To prepare the out-of-home industry, a beta version...

24 October 2012


CBS Outdoor UK and Blippar bring ‘Look for Longer' campaign to life at Westfield Stratford City

Giant LCD screen at Europe’s largest mall to use image recognition and augmented reality technology to help solve the 'Look for Longer' puzzle Following the ongoing success of the cryptic ‘Look for Longer’ campaign, outdoor media owner, CBS Outdoor UK has joined forces with Blippar, the mobile visual discovery platfor...

3 October 2012


CBS Outdoor Challenges London to 'Look for Longer'

CBS Outdoor UK today reveals a mind boggling challenge across the commuter hubs of London – asking Londoners to ‘Look for Longer’. Through a poster with a selection of cryptic, visual clues revealing a total of 75 tube stations across the network. ‘Look for Longer’ will challenge commuters’ lateral thinking as well as...

24 September 2012


Campaign of the week: KLM

What was the idea? In order to ensure their message couldn’t be avoided in the capital, KLM Royal Dutch Airlines secured 700 T-Sides to display their strap line ‘Super deals to the world’, alongside colourful baggage to evoke an emotive response from holiday-hungry Londoners desperate for post-Olympic holidays. KLM see...