Cbs Outdoor Scotland Wins Largest Ever Deal Outside Of London

CBS Outdoor Scotland has won its largest ever out-of-home advertising deal, in a 12 month campaign for Scottish and Southern Energy.

The twelve-month campaign is centred on seventy fully-wrapped buses, which will run on buses and trains in Scottish and Southern Energy’s key markets, including Scotland, the South-East, South Wales and the West Country.

The campaign, starting on 29th July will be amplified by a six-month simultaneous campaign on National Rail, featuring a mixture of forty-eight sheets, landmarks and First Scotrail’s first fully-wrapped train.

The campaign was planned by The Media Shop and Posterscope and the creative by Story.

Sean Duffy, CBS Outdoor’s Scottish Business Director comments: “This is a great win for CBS Outdoor and one which recognises the ability of out-of-home media to captivate consumers on the move all over the country. This will be a high impact campaign will real brand strand out for Scottish & Southern Energy.” 

The campaign begins on 29th July 2008 for the National Rail and 1st September for the wrapped buses and First Scotrail train and runs for twelve months.

This is a great win for CBS Outdoor and one which recognises the ability of out-of-home media to captivate consumers on the move all over the country. This will be a high impact campaign will real brand strand out for Scottish & Southern Energy

Sean Duffy, CBS Outdoor’s Scottish Business Director