Retail

Exterion Media’s retail environments are entertainment destinations that can connect you with a captive audience in an open mindset, in the right environment. 80% of London shoppers agree there is a buzz whilst shopping in central London that they don’t get anywhere else, such as in Westfield London, Westfield Stratford City and One New Change.

The Audience

  • Affluent – 68% of Westfield London shoppers are ABC1, similar to Westfield Stratford City at 60%
  • Wealthy – London shoppers spent £64.2 billion on non-food retail, making it the world’s shopping capital
  • Open-minded – 6 in 10 shoppers are willing to try new things whilst shopping in London
  • Energetic – 97% of shoppers in central London take part in other leisurely activities whilst shopping, and 65% of these shoppers are likely to spend more money in central London than in their local high streets.

The Environment

  • Scale – Westfield London and Westfield Stratford City have an estimated combined annual footfall of 60 million  people
  • High dwell time – Westfield London and Westfield Stratford City have an average dwell time of 2 hours and  23 minutes
  • Prime audience – Advertising opportunities across Westfield Stratford City, Westfield London and One New Change means you can attract London’s unique shoppers in highly populated shopping environments
  • Domination – Advertising on the London Underground and on Buses allows you to deliver your message to a prime West End audience en route to their retail destinations.

Our retail advertising opportunities provide you with solutions to reach the most affluent consumers in London. Contact us today to learn more about how we can help you reach your audience.

Source: TGI, Economist Intelligence Unit, The Times, Westfield, The London Shopper

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